The 2025 Cybersecurity Pulse Report. The latest intelligence briefing from ISMG.

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Learn how to better plan your cybersecurity marketing strategy and campaign activities.

What Intent Data Tells Us About CISOs in 2025

In 2025, CISOs aren’t just passive content consumers—they’re active researchers navigating an ecosystem of signals across editorial, event-driven, and third-party platforms. The CyberTheory/Cyentia report reveals how intent data shines a light on that journey, helping marketers detect momentum early and engage more meaningfully across the entire buying team.

What Makes a Cybersecurity Case Study Feel Inauthentic?

Many cybersecurity case studies miss the mark by focusing too much on the solution and not enough on the customer's real challenges. This blog explores how emotionally resonant storytelling and detailed problem narratives can transform case studies into powerful tools for validation and trust-building.

What 1,500 Hours of Cybersecurity Cold Calls Taught Me

Cold calling still works—especially when it’s built on insight, not scripts. After listening to over 1,500 hours of cybersecurity sales conversations, I’ve learned that trust isn’t earned with charm, but with relevance, timing, and empathy. The best reps show up informed, speak to real risks, and build credibility in under 30 seconds.

Highlights from CyberTheory’s 2025 CISO Engagement Study

CyberTheory's 2025 CISO Engagement and Decision Drivers Study is live. The research has been visualized by the Cyentia Institute. If you're looking to understand how CISOs think and what content they consume, this resource provides data-backed insights to help you target them effectively and build trust.

CISO Engagement and Decision Drivers Study

Learn what’s hot in this third installment of data-driven research from our exclusive partnership with Cyentia Institute, providing insights into where CISOs and cybersecurity buyers devote their attention.

Proving Intelligence in AI Messaging

Cybersecurity buyers are no longer swayed by generic “AI-powered” claims—instead, they demand clear proof of intelligence through specific, outcome-driven messaging that demonstrates real value, transparency, and measurable impact.

ISMG’s commitment to fostering a robust information security discourse has been instrumental in my growth, allowing me to contribute to critical conversations that shape the future of our industry.

Ian Keller

Customer Security Director

CyberEdBoard has helped with being able to network with others… it has been helpful to hear how other people tackle issues like the SEC cyber requirements.

Erik Hart

CISO, Cushman & Wakefield

The Latest news from ISMG

CyberTheory Releases New 2025 CISO Engagement and Decision Drivers Study

Proprietary Intent Data Reveals Cybersecurity Content Patterns; AI Dominates Security Content Princeton, NJ – CyberTheory, the premier marketing intelligence firm dedicated to cybersecurity vendors, today announced the release of the 2025 CISO Engagement and Decision Drivers Study, developed in partnership with Cyentia Institute. The study distills millions of engagement signals from ISMG subscriber activity, showing […]

Nullcon Berlin 2025 Returns for Fourth Edition With Global Security Experts and Deep-Dive Trainings

Live Bug Hunting, AI Security Workshops, Curated Sessions and More Princeton, NJ – Nullcon is returning to Berlin for its fourth edition on September 4 and 5 with three days of intensive pre-event trainings from September 1 to 3. Building on its roots in Goa, India, Nullcon has evolved into a global platform for unveiling […]

ISMG Partners With 5G & OT Security Summit 2025 to Strengthen ASEAN’s Cybersecurity Ecosystem

The Three-Day Event Tackles Critical Infrastructure Protection and Regulatory Standardization Across Southeast Asia Princeton, NJ – ISMG, a global leader in cybersecurity, IT and AI news, research and executive education, has been named an official media partner for the upcoming 5G & OT Security Summit 2025, ASEAN’s premier platform for advancing digital infrastructure security. The […]